What is SEO / Search Engine Optimization

• Biswajit Manna

• 10th of January 2022

• 0 Comments

Table of Contents

1. Introduction
2. How does SEO work
3. What to do for SEO
4. Type of SEO
5. On-page SEO
6. Off-page SEO

Introduction:

SEO stands for search engine optimization, it is basically a process to get traffic to your website. If you have a website of any segment but anyone doesn't know about your services or products, SEO will help you to spread your existence in the digital world.  Search engine optimization(SEO) is very helpful to increase website traffic. it will show the relevant site to the customers as per their search. There is another option to get huge traffic in your site that Google AdWords but here expenses are very high but if you do SEO it will help you to get traffic in an organic way there is no cost of it, only needs to spend some time to monitor your site by providing the quality contents and proper images on it. There are a lot of sites are available to know about the problems you have on your site they will help you to know the changes you need to do for its better performance and it is more necessary for SEO because Google bots send crawl to your site for ranking as per your site performance. Google Search Console helps you to find out the problems you have to modify your site. To know more about Google Search Console and how to perform Click Me!.

How does SEO work:

Google cawl is checked your entire site and it set your ranking to depend on the Google algorithm. If you have a problem with your site like you know duplicate content issues, occupied images from others, high website loading time, unhealthy tags are used, etc then Google crawl refuses to make a reasonable ranking of your site. I suggest you check your contents, images before uploading them to your site.

What to do for SEO:

If you have to do SEO on your site, you should write the contents properly as per the SEO guide because the content is a powerful segment in SEO it helps the crawl to know about your site means what type of service is provided or what type of products it have. Google has its own content checker and it will check your content, is copied from another site or not if it finds copied content is used in your site that will make a bad impression on your site and crawl refuse to make the ranking. Now I will tell you about the images often used in a website, it must not be taken from others that already exist in Google so try to use a new image on your site, which will help for better ranking. You can take the help of photoshop or other software to make or edit the images before upload in your site. Now I must tell you about the website loading time it can be minimized if we use better hosting, and maintain the coding structure is used in your site. I will suggest you use image compressing tools that help you're to reduce the image size to remain the same image quality, if we use these images on our site loading time will be reduced. We often use a CSS and JavaScript file that contains lots of lines most of the lines are not used for the website and should be removed from the file and try to minify the file to get a better speed on your website.

Type of SEO:

You can get traffic by using two organic ways one is on-page SEO another is off-page SEO.

On-page SEO:

On-page SEO is done by using direct action on your site like managing content, optimizing images, back-links, etc. All the necessary things need to do on your site to provide the right information to the Google crawl for its ranking. Use proper meta title, meta description for the relevant keywords. You can take the help of a blog to get traffic to your site, post the relevant topic with the relevant keywords and try to hit the targeted audience by using the blog. More audience means more traffic that will help the website to be ranked in Google or in another search engine. that is the basic fundamental of On-page SEO.

Off-page SEO:

The website can get traffic with the help of the other sites, other sites are used your links, basically, they send the direct user to your site. You can get traffic from social media postings. Now a day social media will help you to get direct traffic in the name of off-page SEO. There are a lot of social media platforms like Facebook, Instagram, Linkedin, Twitter, etc. these are very helpful to pull the traffic in your site just post your relevant content with the website link and incorporate the relevant users in your site and begin a profitable manner.