A Comprehensive Study of Ecommerce Analytics

• Biswajit Manna

• 29th of January 2022

• 0 Comments

Your effectiveness in the digital world is measurable. You can track each of your performances. It is possible to track everything from creating a website to marketing.

For example, eCommerce Analysis works to track everything in the e-store of all websites. But just investing in eCommerce website development is not enough. You also need to consider how effective the website is in your business. Website owners need to know about eCommerce analytics tracking. That's why today we will discuss e-commerce analytics tracking in detail.

Table of content

• What Measures Ecommerce Analytics Tracking
• Ecommerce metrics are important to work
• Use of GTM
• Pay-per-click
• Google Analytics metrics are essential
• Website articles are essential in Google Search Console
• Site search
• wrong policies of e-commerce version
• Use the optimization calendar
• Google Analytics is important to work
• The importance of social media analysis
• Conclusion

 

What Measures Ecommerce Analytics Tracking:

E-commerce analytics tracking shows how many people are visiting your website, which products are selling the most, which channels are driving the most traffic to Google, and how successful your product is.

Ecommerce metrics are important to work:

Below we analyze the important work of e-commerce metrics.

E-commerce metrics allow you to estimate or analyze customers' age, gender, geographic location, and even their preferences.

With this data, you will be able to know different information about customer behavior and how much time each customer is visiting your website. Also, know what is being added to the shopping cart for shopping.

You can track marketing efforts on various social media sites such as Facebook, Instagram, YouTube, etc.

Basically, with eCommerce metrics, you can optimize the marketing efforts of the website. Know the number of best-selling products you can use in advertising and point out any complex issues with your website.

Use of GTM:

Use GTM or Google Tag Manager tool to track every page visit of the website. This tool will create new tags and enter the Google Analytics tracking code within the head tag of each page. This will set the trigger for all pages.

Pay-per-click:

PPC serves as a very profitable channel for e-commerce sites. But the most important problem with PPC is that it can be very time-consuming and costly.

Google Analytics metrics are essential:

Ecommerce points to some important metrics on your website. These are just some of the goal-setting shareware that you can use. These include - the conversion rate of each product, the transaction, the business revenue, the overall results of the website and the shopping behavior report, and even the product performance report.

Website articles are essential in Google Search Console:

If you register your website in Google Console then you will be able to track the status of your site, the pages of your site are indexed in Google or not. By registering the domain of your site in the search console, it is possible to estimate the crawl ability of the site. You just need to create an XML file of your site, this XML file will help you to index your pages in Google. You can use SEO services to list your site in google search by keywords. You can hire a team for the better performance of your site in organic SEO.

Site search:

If you want to find the right keywords for your website, you need to know what kind of keywords customers are searching for. Site search tracking shows who is searching for what product on the website.

wrong policies of e-commerce version:

As we enter the eCommerce Analytics checklist, we see that there are four common eCommerce errors in the Google Analytics dashboard. If you have made those mistakes then you need to focus on analytical solutions.

• The discrepancy between sales data and shopping cart data through Google Analytics

Pre-made shopping carts are usually used to declare incomplete orders of any product, canceled orders, or return of goods. Google Analytics cannot track the record of a void product even if a user selects something through Google Analytics and shows its details. There are inconsistencies in the Google Analytics eCommerce report. Google Analytics is not an accounting software, it is an analysis platform.

• Data sampling via Google Analytics may be incorrect

Data sampling helps in statistical big data set analysis. Google Analytics cannot serve any big data. If you use Google Analytics to run data sampling, it can be risky for your website.

• Likely to be a duplicate transaction

Duplicate transactions are a common occurrence on any website. There is a possibility of duplicate transactions through Google Analytics which may reduce the value of site sales data. Duplicate transactions usually occur when the tracking code is executed multiple times without a new order.

Use the optimization calendar:

When you use the "Optimization Zone" your marketing website and other aspects of your business will change or be tested. That's why I recommend using Google Calendar or any other calendar tool to track everything on the site. It is possible to keep a record of something bad or good.

Google Analytics is important to work:

Google Analytics plays an important role in web analytics. Google Analytics is very easy to use and can be used for free. Google Analytics is used as a very powerful tool for every e-commerce site. Google Analytics helps send all your sales data to your Web Analytics account.

The importance of social media analysis:

Nowadays, social media has been doing a great job of marketing online store owners over the last few years. Site owners are benefiting from the analysis of social media platforms such as email marketing.

Conclusion:

With the powerful website data setup and Google Analytics, having access to reports, the importance of web analytics in making difficult and important business decisions for you is immense. By analyzing your data you will see that your eCommerce brand has improved. Analytics will help you understand your customers and differentiate you from the crowd and you will realize that the key to the growth of eCommerce on your site is Ecommerce Analytics.